12 Free Methods That Work

Only a fraction of all the websites out there are leveraging the best tactics to promote themselves.

And here’s a secret: Many of them don’t cost a dime.

If you’re getting your website off the ground and don’t want to sink all your money into ads, pricey software, or a marketing team, you don’t have to.

Instead, focus on these 12 effective—and free—ways to promote your website.

1. Create an SEO Strategy

Search engine optimization (SEO) is one of the best ways to promote your website on Google and other search engines.

It has the potential to return huge results. Without costing any money.

In fact, a 2023 Semrush study found that 46% of business owners and marketers name SEO as a leading success factor in content marketing.

Unlike pay-per-click (PPC) advertising, which lets you bid on keywords for higher placement on the search engine results page (SERP), the success of your SEO strategy is based on the quality of your site’s content. Not how much money you spend.

If this is all new to you, don’t worry. Let’s start by defining SEO.

What Is SEO?

SEO is a set of processes aimed at increasing your site’s visibility in search results.

The higher your site appears in the search results, the more users can find your website.

Here’s how it works.

Search engines exist to help users find high-quality content relevant to the topic they’re interested in. That’s why the SERP lists high-quality, relevant websites with good user experiences near the top. Where users are likely to see...