12 Best and Most Unique Search Engines to Try in 2023

Although Google is by far the most popular search engine, it is certainly not the only search engine.

Different search engines have different audience demographics. And different pros and cons.

In this article, we will explore these differences. Read on for a comprehensive list of search engines and their most unique features.

1. Google

• Domain: google.com
• What makes it unique: the best search engine (in terms of popularity)
• What it looks like:

Google is the world’s most popular search engine, with a market share of more than 93% (from March 2023). Larry Page and Sergey Brin founded it in 1998.

It uses a large number of algorithms (called “ranking systems”) to provide users with fast and accurate search results. It also offers other popular services—such as Google Maps, YouTube, and Gmail.

Google’s search engine results pages (SERPs) is typically populated with several SERP features (such as featured snippets, People Also Ask sections and knowledge panels), based on the type of search query.

In 2023, Google launched its AI-powered search assistant Bard.

Google has faced a lot of criticism over the years. The most common relates to the amount of data it collects about its users. Therefore, privacy concerns are one of the common reasons users search Google alternatives.

2. Bing

• Domain: bing.com
• What makes it unique: reward program, AI chat assistant
• What it looks like:

Created by Microsoft in 2009, Bing is the second largest search engine in the world.

Bing’s...