$115M In Ad Spend Lost To Clickbait Sites, Report Finds – Search Engine Journal
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A new report finds that almost one-tenth of advertisers’ budgets go to programmatic display and video ads on clickbait sites, reducing ad spend ROI amid mounting privacy and budget pressures.
Media investment analysis company Ebiquity found that clickbait and made-for-advertising (MFA) sites captured $115 million of their clients’ $1.47 billion ad budget from January 2020 to May 2022.
This translates to 7.8% of their clients’ ad budget, rising to 9.8% for US clients. A sample of $750,000 in ad spend revealed that just ten advertisers spent more than $1 million on “worst offender domains” on the Global Disinformation Index.
These findings, from Ebiquity’s Tackling Responsible Media report, which was released this week, come as belts tighten and budgets shrink in response to tracking and privacy changes, changing consumer…
Read Full Story: https://www.searchenginejournal.com/ad-spend-clickbait-report/458225/
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