11 Things to Remember when Creating SEO-Friendly Web Copy

Search engine optimisation is always at the forefront of any writers’ mind. We all want our content to be seen by as many relevant people as possible, and that rings true for bloggers, influencers, small businesses, large businesses and everything in between. Because getting under the eyes of your target market with interesting, problem solving content is what sells. With this in mind, we’ve put together a checklist of 11 things to remember when creating SEO-friendly website copy, to act as a reminder to help you get the most out of your web content.

1. Write for your reader

It’s important to avoid alienating human visitors to your website in favour of keyword optimisation. Whilst it’s imperative your content contains relevant keywords (we’ll discuss in more detail in point 2), it’s potentially more important that your copy is written for your target audience. Google is hot on user-first content, so you need to ensure your copy reflects that and is effective at answering any relevant user-based questions and queries.

2. Conduct keyword research

Using tools like Google Keyword Planner, choose a handful of short and longtail keywords that are relevant to the topic, product or service you’re writing about. Include these in your copy where they fit naturally, without interrupting the overall flow. If you read your work back and it sounds jarring where you’ve placed the keywords, rework it, as to get the most out of your content and have it ranking as high as possible,...