11 Strategies for Sales Success

What Is Local Business Marketing?

Local business marketing involves strategies and tactics to attract and engage customers in specific geographic areas.

This marketing approach primarily targets potential customers who are physically close to a business location. Ideal for brick-and-mortar companies like restaurants and retail stores—though nationwide and online companies can also benefit from it.

Local marketing is critical if you’re a small business owner looking to drive in-person sales and engagement from nearby audiences.

But be aware: competition is fierce, especially in densely populated areas.

You will need an understanding of local SEO and advertising when marketing your local business. To help both new and repeat customers find you.

Here’s an example:

Starbright Floral Design is a flower delivery service in New York City. Its products include wedding bouquets.

The company uses local SEO to show up on Google search engine results pages (SERPs) when people in the area type in relevant terms. Like “wedding bouquets near me.”

That means target customers in the area are more likely to find the business when looking for wedding flowers.

How do we know?

Fintech company Klarna found that 83% of shoppers research products online before visiting a store. By capturing some of this traffic through its local SEO efforts, Starbright Floral Design can create new sales opportunities.

Which Businesses Benefit from Local Marketing?

Local marketing can be helpful for all...