11 of the Best B2B SEO Tools for 2024

Business-to-business (B2B) SEO is about more than just climbing rankings.

You do it for visibility to connect with the business owners, decision-makers, and industry professionals who need your product or service.

In this niche where precision is key, the following B2B SEO tools will help you boost productivity, brand awareness, and conversion rates.

1. Semrush

Semrush is a comprehensive online marketing platform with over 55 helpful tools and reports.

Its SEO toolkit has four main workflow groups:

Following the toolkit’s flow will help you cover all bases of your B2B website’s SEO.

Some of the best SEO tools to start with are Traffic Analytics, Keyword Magic, On Page SEO Checker, and Persona.

Here’s how they work:

Traffic Analytics

Traffic Analytics provides insights into your competitors’ SEO and other marketing efforts, showing where they get traffic from and which tactics are paying off.

You can use that to fill gaps in your strategy, get content ideas, and ultimately improve your rankings.

Enter a site’s URL into the search box and click “Analyze.”

You’ll get an analysis of their traffic, visits duration, bounce rate, and more.

It’s a user-friendly way to find any domain’s top-performing pages, traffic channels, and audience profiles.

Cost: Full access to Traffic Analytics data is available with the .Trends package at $200/month. You can add it to any Business, Guru, or Pro Semrush subscription.

Keyword Magic Tool

The Keyword Magic Tool is your window into Semrush...