11 Creative Marketing Ideas (Suggested by 18 Marketers)

Sometimes, all you need are ideas to get your creative juices flowing.

So I want to give you marketing ideas to riff off. That’s why I asked 18 marketers for the most unconventional marketing ideas they’ve seen or executed.

The psychological concept of effort justification states that people tend to attribute a higher value to an outcome if they have put effort intoit.

If your customer has to jump through hoops to buy your product, it means they’re motivated—and therefore likely to be a great customer.

Creating friction seems counterintuitive, but itworks:

• People are willing to pay more for furniture they assemble than comparable pre-assembled items, also known as the IKEA effect.
• We previously offered a seven-day trial for $7, and it improved our lead quality.
• Dan Kennedy was once the world’s highest-paid marketing consultant, yet you could only reach him via fax.
• Longer forms are (sometimes) better. In a study by conversion rate optimizer Michael Aagaard, reducing the number of form fields decreased form conversions by14%.

In an earlier version of our homepage, we explicitly told prospects not to spend money on our trial before consuming any of our educational content. We wanted them to be familiar with our toolset and how it could solve their problems.

Marketing automation tool Metadata wrote a blog post telling prospects why they shouldn’t buy. New York Times bestselling author Ramit Sethi forbids anyone with credit card debt to...