11 Best Website Optimization Tools in 2023 (Free + Paid)

Improving your website doesn’t have to be difficult.

All you need is the right software. To identify and rectify any issues that might be affecting your site’s search engine optimization (SEO)—the actions you’re taking to improve your visibility in search results—user experience, accessibility, and conversion rates.

We’ve hand-picked 11 website optimization tools to help you unlock your website’s full potential.

Let’s dive in.

1. Site Audit

Site Audit is a website crawler tool that assesses your site’s overall health.

It performs over 140 technical SEO (activities that improve a website for search engines and users) and on-page SEO (actions on your webpages that improve search rankings) checks to identify issues on your site.

These issues can affect your site’s crawlability (meaning how easy it is for search engine bots called crawlers to access and index your content), rankings in search engines, and more.

The tool also provides recommendations on how to address each issue you come across.

To use Site Audit, open the tool to set up a project. Then, click “Start Site Audit.”

Once the audit is done, head to the “Overview” tab to see a high-level look at your website’s overall health. Including a Site Health score (between 0% and 100%) that can help you understand how well your site is doing from an SEO perspective.

Next, click the “Issues” tab.

The most severe issues, (called “Errors”) appear at the top of the list in red. These are the issues that have the greatest...