11 Best Market Research Tools: Features & Pricing

Say you have an excellent idea for a product.

But before you invest resources in bringing it to life, you need to answer a few crucial questions:

• Is there any demand for it in the market?
• How should you market that product to reach the right audience?
• Who are your competitors, and how are they growing?

Market research can help you answer these questions. It’s key to successfully launching, marketing, and scaling a product or business.

But to conduct this type of analysis, you need the right tools.

In this article, we’ll review the best market research tools.

1. Market Explorer

Best for: Gaining insights into your target market and competitors.

Semrush’s Market Explorer allows you to analyze any market or niche surrounding a domain in detail.

By simply entering a domain, you will instantly get a complete picture of the competitive landscape—showcasing top players, their market shares, growth rates, and seasonal trends.

The tool offers three options for compiling market data:

• Create List: Create a custom list of up to 100 competitors
• Find Competitors: Generate a list of competitors based on your specific domain
• Analyze Category: Choose from 110 business categories for industry data

If you don’t know your competitors, click “Find Competitors,” choose your location, and enter your domain. Click “Research a market.”

The report uses a variety of data sources, including keyword data, website traffic data, and social media data. Providing you with a comprehensive view...