100+ Eye-Opening Content Marketing Statistics for 2023

Content marketing is more lucrative than ever in 2023.

How do we know? By surveying 1,700 marketers and business owners about their efforts in this area.

They were generous enough to give us their feedback once again. As a result, we have compiled this data into the comprehensive State of Content Marketing: 2023 Global Report.

Below, you’ll find over 100 content marketing statistics that showcase the most important industry trends and benchmarks.

Without further ado, let’s get started.

Content Marketing Strategy Statistics

As Semrush Director of Organic Search Kyle Byers stated, “Understanding what your audience needs and values will be your key to content marketing success in 2023.”

He’s right. Our statistics show that this is one of many essential factors influencing content marketing success.

When asked “What factors lead to success in content marketing,” here is what the survey respondents had to say:

• 47% research their audience
• 46% perform search engine optimization (SEO)
• 45% are publishing more content and publishing more frequently
• 44% said improving the quality and value of their content has led to success
• 42% said updating existing content has boosted their content marketing value
• 41% said analyzing their competitors influenced the success of their strategy
• 40% said creating more visual, and video content improved their content marketing

In addition to these necessary content marketing components, respondents had a lot to say about which tactics boost...