10 Ways to Find New Keywords for Your Site

A big challenge you might face as a website owner is finding new keywords beyond the ones you’re ranking for currently.

How do you find them? And why does this task matter in the first place?

Below, we share 10 strategies to help you find new keywords. And explain how this task benefits your rankings and business.

Importance of Finding New Keywords

Ranking for new keywords can boost traffic. But it will also benefit your business in other ways.

Understand the Marketing Funnel

Keywords provide insight into your marketing funnel—the path people take before they become a customer.

Understanding how people turn into customers helps you optimize the journey. So you can convert more people into buyers.

For example, let’s say you sell running shoes.

You already rank for popular keywords like “running shoes” and “best shoes for athletes.”

After searching for new keywords, you discover your audience also searches for “how long do running shoes last” and “how should running shoes fit.”

These additional keywords give you deeper insight into the queries people search before they make a purchase.

So, you write content that addresses them.

As a result, you capture the attention of people who may have received this information from your competitors previously.

But now, they can get this information from you, ultimately improving your chance of converting them into buyers.

Diversify Traffic Sources

Ranking for different keywords helps you diversify where your organic traffic—unpaid...