10+ Tips to Build a Better Website

What Is SEO Web Design?

Incorporating SEO in web design is all about bringing search engine optimization—the practice of improving a website to increase its rankings in search engine results—into the website designing and building process. Which helps increase traffic and improve the user experience.

And organic ranking factors like mobile-readiness and site speed are directly influenced by website design.

Google’s own SEO starter guide even mentions that involving an SEO expert when launching or redesigning a website design can help ensure the result is “search engine-friendly from the bottom up.”

Be especially mindful if you’re working with external teams. To make sure any web design and SEO services you use are compatible with each other.

9 Factors to Ensure SEO-Friendly Web Design

Consider these factors when you’re building a website so it’s ready to rank.

1. Mobile-First Design

Google takes a mobile-first approach to crawling, indexing, and ranking pages.

This lines up with mobile becoming the primary source of search engine visits. It’s now estimated to be responsible for over 60% of all searches, as Statista’s data shows:

So, it’s important to apply mobile SEO best practices. There are three ways to design a mobile-friendly site:

• Dynamic serving: This setup serves different versions of the HTML code according to the user’s device. But it uses the same URL across devices.
• Separate URLs: This setup uses different HTML code on separate URLs for different device...