10 Tips to Boost Your Content Performance

What Is SEO Copywriting?

SEO copywriting is the process of creating high-quality content that’s useful to users and follows SEO best practices.

The term copywriting, however, originally refers to writing content for advertising and sales. Text meant to attract, engage, and convert leads.

But it can also apply to SEO. You can create a landing or product page with persuasive content. And optimize it so it ranks well in organic search.

Plus, lots of folks today use “SEO copywriting” to talk about optimizing blog posts. (That’s technically content writing, not copywriting.)

In this article, we address all of the above.

Here are 10 SEO copywriting tips that apply to both traditional copywriting and content writing.

10 Tips for SEO Copywriting Success

1. Find the Right Keywords

Keywords are words or phrases people enter into search engines to find information or products.

And finding the right keywords can help you create content that ranks well in Google and drives organic (search engine) traffic to your site.

Start by targeting specific keywords that are relevant to your niche and have low competition.

You can use a keyword research tool like Semrush’s Keyword Magic Tool.

Enter a primary (or seed) keyword, choose your country, and hit “Search.”

A seed keyword is a broad keyword from your niche that you can use to find other keyword ideas.

For example, if you run an SEO agency, you might use “local SEO” as a seed keyword.

You’ll see a list of related keywords sorted by...