10 things to consider when hiring a ghostwriter – Search Engine Land

In marketing, content creation is mandatory. But what if you’re a lean team and can’t afford to spend time developing tons of content?

B2B content Marketers Spend 82% of their time creating content, according to a Casted study.

In addition, 72% of marketers say content marketing increases engagement and the number of leads.

Ghostwriting services are probably your quickest way to get content developed.

I had the opportunity to speak to various experts about certain insights a person or department needs to consider when hiring a ghostwriter or service.

1. Focus on finding individuals who are subject matter experts in your field

Writers you hire need to be proficient in the subject you’re asking them to write about. Finding individuals or a service that can write about your topic, while also know the intricacies is something you seriously consider.

Marty Weintraub, Marketing Lead and Founder of integrated brand and performance marketing organization, Aimclear states that “The writer(s)…

Read Full Story: https://searchengineland.com/hiring-ghostwriter-considerations-386233

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