10 Skills Every SEO Pro Needs for Success

In the world of digital marketing, SEO is a vital skill set. But what exactly does it take to be a successful SEOpro?

If you aspire to become an SEO pro or want to take your SEO career to the next level, there are specific competencies you need to master.

If you want to improve your skills as an SEO, you need to start with the fundamental elements of search engine optimization.

Keyword research

Keyword research is the process of identifying individual terms that people enter into search engines. This allows you to understand what your target audience is looking for.

Keyword research is a crucial aspect of SEO because choosing the wrong keywords means you’ll likely waste time (and money) producing content that no one wants toread.

Some different aspects of keyword research include:

Technical SEO

Technical SEO involves optimizing website infrastructure and code for better search engine performance.

As an SEO expert, you need to have the technical skills to analyze websites for common issues such as broken links, duplicate content, and loading speed.

You don’t need to be a technical guru with in-depth knowledge of how to fix the most complex issues. But being able to at least identify issues that can be forwarded to a specialist is a must for every SEOpro.

Here are some common technical SEO elements:

On-page optimization

On-page optimization is the process of making changes to improve the content of your pages to perform better on the search engine results pages (SERPs).