10 simple steps to analyze your brand SERP and build an effective … – Search Engine Land
A brand SERP is the results Google serves when a user searches for your brand name. A digital strategy is how a brand positions itself across the online ecosystem.
I have been talking about brand SERPs since 2013. I’ve learned that a brand SERP isn’t just a “pretty Google Business Card.”
When you bake SEO into a brand’s existing digital strategy, you grow the brand SERP and the digital strategy in tandem – and dominate your niche.
Why are brand SERPs important?
The search results for an exact match brand name is Google’s evaluation of what that brand’s audience will find most helpful, relevant and valuable.
That means the brand SERP is your guide to what’s right and what’s wrong with the digital strategy. It lets you focus on the right elements and use SEO to help “educate” Google.
Instead of leaving it to Google to present your brand, ensure the brand SERP represents what you want your audience to see.
This article will focus on the main points common to most brand SERPs.
How to…
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source: https://news.oneseocompany.com/2023/07/14/10-simple-steps-to-analyze-your-brand-serp-and-build-an-effective-search-engine-land_2023071447625.html
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