10 SEO challenges faced by fast-growing SaaS companies – Search Engine Land

“We’re at around 100,000 monthly organic traffic, but we cannot sustain the SERP positions and conversions…”

“We are at 530,000 monthly organic traffic, but our growth has become stagnant and we’re unable to scale up…”

I hear plenty of similar SEO concerns from SaaS companies. After working on numerous audits, I found that most of them struggle with SEO issues that impact their customer acquisition costs and diminish revenues.

1. Branded terms have more visibility

Many SaaS websites get considerable branded traffic but minimal visibility for non-branded search.

Even unicorns from fast-growing regions, such as the U.S., UK, and India, struggle despite more branded traffic.

For instance, blockchain.com has ~911,500 monthly organic visits per Semrush:

But looking at branded vs. non-branded traffic tells a different story.

The same pattern can also be seen with Monzo.com.

Out of ~656,500 organic search traffic monthly, 94.4% is branded, and only 5.6% is non-branded.

Driving branded…

Read Full Story: https://news.google.com/rss/articles/CBMiQWh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vc2VvLWNoYWxsZW5nZXMtc2Fhcy1jb21wYW5pZXMtNDE4OTIw0gEA?oc=5

The post 10 SEO challenges faced by fast-growing SaaS companies – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/05/15/10-seo-challenges-faced-by-fast-growing-saas-companies-search-engine-land_2023051544818.html

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