10 Optimization Tips to Build a Mobile-Friendly Site

A majority of all website visits worldwide are attributed to mobile devices. Optimizing your website for mobile has never been more important inSEO.

In this article, I’ll kick things off by explaining what mobile SEO is and why it’s important. I’ll then get to the core focus of this article, sharing my top 10 tips for effective mobile optimization.

Mobile SEO is the process of optimizing the mobile version of a website to drive organic traffic from search engines. Mobile optimization is focused on providing the best experience on mobile devices where technical implementations, such as using responsive design, play a keyrole.

According to Statista, mobile devices generated 59% of worldwide mobile traffic in the final quarter of2022.

It’s not just users that predominantly view your site from a mobile device, but Googlebot too.

In 2016, Google announced mobile-first indexing. As a result, Google predominantly crawls the web via the Googlebot smartphone user agent. This means that Google will primarily use the mobile version of content for indexing and ranking.

Mobile-first indexing began rolling out in 2018. By 2021, a majority of sites moved over to the new format of crawling.

For many years, this was a hot topic among SEO professionals. However, mobile-first indexing is now “part of life,” as put by John Mueller from Google.

So now we know why mobile optimization is so crucial,...