10 Marketing Tips That’ll Shape the Industry

Generative AI, economic downturn, and the emergence of Threads as a social platform—2023 is full of game-changing marketing trends. Trends that completely shift how entrepreneurs and marketers approach online marketing.

In this article, we cover 10 digital marketing tips to help you compete in this new landscape. These strategies will shape the future of forward-thinking businesses and help you create strong marketing campaigns.

Social customer service is when brands use social media platforms to address and resolve customer queries, concerns, or feedback in real time. It turns your social channels into a help desk, where you chat with customers and can resolve issues faster.

Here’s the truth: A whopping 60% of customers will buy from a brand based on the level of service they expect.

Want to outshine the competition?

Look at how the global giant Bestseller does it: they’ve integrated conversational AI into their social strategy on Facebook Messenger.

Conversational AI allows machines to mimic human text or voice interactions. This solution allows the AI to receive and resolve queries anytime.

Image Source: heyday

HeyDay, a conversational AI chatbot, helps Bestseller deliver 24/7 customer service on their e-commerce site and Facebook Messenger channels. Through automation, they’ve managed to:

• Centralize all customer service chats in one place.
• Equip customers with automated FAQ and product search tools to find what they need.
• Free up their human staff to tackle more...