10 Inspiring Experiential Marketing Examples (& Why They Work)

What Is Experiential Marketing?

Experiential marketing invites consumers to interact directly with a brand to encourage brand awareness, action, and loyalty.

Experiential marketing can include live events, conferences, pop-up stores, trade shows, etc.

Or, online marketing tactics such as webinars and augmented reality (AR) campaigns.

Experiential marketing is also referred to as engagement marketing, XM marketing, or participation marketing.

How Experiential Marketing Strengthens Your Brand

Experiential marketing works because it’s an immersive experience. In other words, you’re not talking at the customer—you’re involving them.

Why is this important?

Because experiences have a lasting impact.

According to a study by The Wharton School, experiences provide more satisfaction and happiness than material goods. They also form a bigger part of a person’s identity:

Experiential purchases might also create greater feelings of social connection because consumers are more likely to talk to others about their experiences than their possessions.
…telling stories about experiences is likely to feel more substantial and meaningful to both the speaker and listener, thereby fostering more of a bond between them.

Simply put—you’re more likely to remember how a brand made you feel (your experience with them) over what you bought from them.

Further reading:How to Do Brand Positioning: A Value-Based Approach

Want to enjoy these benefits for your business?

Here are 10 creative examples...