10 Growth Hacking Examples to Boost Engagement and Revenue

What Is Growth Hacking?

Growth hacking is a marketing strategy focused on rapid growth within a short period.

It originated in the tech startup world—where budgets are often tight and the focus is on quick scalability.

The aim?

To acquire as many users or customers as possible while spending as little as possible.

Growth hacking is as much a mindset as a toolbox of techniques. It’s about experimentation and using low-cost strategies to grow a business.

It often involves cross-disciplinary skills that merge insights from marketing, product development, and data analysis.

Interesting fact: GrowthHackers founder Sean Ellis coined the term “growth hacking.” To describe the unique way high-growth startups were driving massive customer adoption.

Who Is a Growth Hacker?

A growth hacker specializes in implementing and analyzing high-impact strategies for business growth.

This role isn’t just confined to marketers. It can include product managers, developers, and engineers focused on growth.

Traditional marketers have a broad focus, ranging from brand building to growth marketing to advertising and sales.

A growth hacker, on the other hand, is singularly focused on growth. That could mean anything from customer acquisition to customer retention. Plus all the metrics in between, like engagement and conversion rates.

A growth hacker’s primary goal?

To find scalable and repeatable methods for growth (like the growth hacking examples we’ll look at in this article). Using metrics...