10 Google Analytics 4 settings to check before the holiday season – Search Engine Land
Technically, you don’t need Google Analytics 4 (GA4) to measure your holiday sales efforts this season because Universal Analytics (UA) is still active.
However, next year at this time UA will no longer be tracking data and the individual accounts will likely be permanently shut down and closed sometime around January 2024.
From next year on, the only analytics data you’ll have (from a Google-owned analytics platform, anyway) will be from GA4.
GA4 measures website activity very differently from UA, so the only way you’ll get a year-over-year comparison for this holiday season vs. the next holiday season is if you have the latest platform properly configured now. That’s why you should care.
So, here are 10 things you’ll want to make sure are being properly tracked today.
(Author’s Note: The setup paths listed below are accessed within the GA4 platform itself and you must have Admin privileges)
1. Does your ecommerce platform have an easy app or plugin to allow GA4 tracking yet?
Six…
The post 10 Google Analytics 4 settings to check before the holiday season – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2022/11/08/10-google-analytics-4-settings-to-check-before-the-holiday-season-search-engine-land_2022110835336.html
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