10+ examples of Web AR experiences done well

Web-based augmented reality is a growing trend in website design that allows users to interact with realistic experiences from computers or phones in the browser without the need for additional applications. These technologies take a little bit of everything and often include HTML5, Web Audio, WebGL and WebRTC to develop.

The result can be quite impressive and lead to a level of engagement and interaction that leaves users wanting more.

WebAR is short for Web-based Augmented Reality, and it’s a relatively new technology that doesn’t require a mobile app to function. Users can access AR experiences directly from their smartphones using the native camera and mobile web browser. This seamless user experience is one of the main reasons why WebAR is rapidly gaining popularity.

Here’s a look at some examples of websites using Web AR to inspire your projects.

1. McLaren Technology Center on Google Maps

This might be the most interactive map you’ve ever seen. Earlier this year, Google launched a partnership with McLaren Racing that allows you to enter their facility using Web AR from virtually anywhere.

Here’s how Google describe the project:

“Racing fans can get a closer look under McLaren’s hood thanks to a brand new Street View collection. Since Google became an official partner of the Formula 1 team last year, we’ve been working to create an exclusive Street View experience that takes fans behind the scenes at the McLaren Technology Centre, the headquarters of...