10 Business Benefits of Content Marketing

Strategic content marketing has a proven track record of helping businesses grow brand awareness. But there are plenty of other benefits too, from building relationships to boosting your bottom line.

In this article, we’ll explore 10 benefits of effective content marketing and show you why it’s worth your time and investment.

1. Increases Conversions

Great content gives people the information they need to make the next step toward buying. It provides clarity and reassures your target audience toward conversion—whether that means subscribing to a newsletter, requesting a demo, or even making a purchase.

Imagine a shopper looking for a new laptop. They’re almost ready to buy but have a few final questions they need answered before they’re ready to make a decision.

They’ve narrowed down to two competing retailers that offer similar devices at about the same price.

• Retailer No. 1’s website has product pages with basic spec info about the laptop.
• Retailer No. 2 also offers plenty of original content in addition to the basics. Its product page links to resources on basic setup and troubleshooting and info on how to contact customer support. It also includes reviews from other customers.

Because they have this informational content about the device, Retailer No. 2 is able to answer the shopper’s questions. This potential customer has the information they need to make a purchasing decision.

Look at Ebuyer’s blog, for example. The retailer provides information about the...