10 Biggest & Best PPC Features Of The Year – Search Engine Journal
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Can you believe the end of the year is already upon us? With so many changes to the advertising ecosystem, it’s easy for time to fly by.
The year 2022 will be remembered for welcome (and unwelcome) changes to not only Google Ads and Microsoft Ads platforms but also to new features for up-and-coming channels.
With more PPC platforms available to advertisers, it’s hard to keep up with all the changes!
That’s why I’ve broken down my picks of the top 10 new PPC features and developments of 2022, encompassing as many PPC platforms and campaign types as possible.
1. Google Ads: No More Expanded Text Ads
While other platforms continue to add additional formats and options, Google continues to take away Search ad options slowly.
While it was announced back in 2021, Google officially sunset Expanded Text Ads on June 30,…
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source: https://news.oneseocompany.com/2022/12/20/10-biggest-best-ppc-features-of-the-year-search-engine-journal_2022122037863.html
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