10 Best SEO Audit Tools for Higher Rankings and More Traffic

SEO audit tools are vital to any search engine marketing tool stack.

The best tools can help you easily identify the issues hurting your site’s performance in search results.

Whether you’re a site owner, SEO professional, or content manager, you can leverage these tools to prioritize the most urgent fixes for your site. You’ll also help boost rankings, generate more traffic, and capture more conversions.

Let’s jump right into the best tools for the job.

Every website needs a regular checkup. Think of it like preventative care—audits let you take care of minor issues before they can become major problems.

Plus, audit tools will recommend easy ways to maintain or improve your current rankings, helping your site get more exposure and traffic year-round.

Here are our topic picks for the best SEO audit tools.

The Semrush Site Audit tool makes it easy to run an SEO audit and fix over 140 potential issues.

The Site Audit report breaks down the full SEO audit into seven thematic reports:

• Crawlability: Page indexability, crawl budget optimization, crawl depth, and more
• HTTPS: Secure vs. non-secure pages and security certificates
• International SEO:Hreflang implementation
• Core Web Vitals (CWV): Largest Contentful Paint, Total Blocking Time, and Cumulative Layout Shift
• Site performance: Page load speed, load time, file size, redirects, JavaScript, and CSS reports
• Internal linking: Internal link distribution, broken internal links and external links, and anchor text...