10 Benefits of Search Engine Optimization

Google is a search engine that sees billions of searches every day.

Many of those search queries represent potential buyers. And if your brand is represented well in the search results, it’s a huge business opportunity.

In this article, we’ll go over the importance of SEO and what benefits you can expect.

But let’s start with the basics.

What Is Search Engine Optimization?

Search engine optimization (SEO) is the practice of optimizing a website’s content, structure, and overall online presence to improve its visibility and ranking in search engine results pages (SERPs).

It involves techniques like keyword research, on-page optimization, link building, and technical SEO (more on those later) to make the website appealing to both search engines and users.

Businesses engage in SEO to get found and capture demand. Which can increase website traffic, drive conversions, and increase sales.

Note: There are numerous search engines, but we’ll be focusing on Google throughout this article.

What’s the Importance of SEO for a Business?

SEO is important for businesses because it helps you attain visibility for search queries organically. This helps you earn rankings rather than having to pay for them with pay-per-click (PPC) ads.

Here’s an example of a SERP with both paid and organic results:

Ranking well in search results for queries related to your content, products, or services can increase your website traffic. This can translate into revenue if you convert prospects into...