10 advanced strategy ideas for Google Ads – Search Engine Land
PPC advertisers must take a strategic and nuanced approach to campaign management to stay ahead of the competition.
At SMX Advanced, PPC experts Sarah Stemen and Christine Zirnheld, senior digital marketing manager at Cypress North, shared their top actionable recommendations to help you create better-targeted ads, manage ad spend effectively and run more successful ecommerce and B2B campaigns.
Here are 10 key takeaways from their session.
1. Keep broad match keywords in separate campaigns from phrase and exact match to allow for different bidding strategies and more aggressive targets for broad match
The primary benefit of this approach is the flexibility it offers in campaign management and bidding strategies.
Broad match keywords require smart bidding to be effective, while phrase and exact match keywords can utilize various bidding strategies.
By keeping them separate, advertisers can set more aggressive targets for broad match campaigns, which is crucial given their wider…
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source: https://news.oneseocompany.com/2024/08/05/10-advanced-strategy-ideas-for-google-ads-search-engine-land_2024080557861.html
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