Is It the End of Search Advertising as We Know It? – Hospitality Net
As generative AI becomes more integrated into search engines, the traditional cost-per-click advertising model we’ve relied on for decades may be on the brink of obsolescence. Perplexity’s recent decision to adopt a cost-per-mille (CPM) model instead of the usual CPC approach for its advertising platform seems to point in that direction.
Is this the beginning of the end for click-based advertising models in search? Or is it simply a natural evolution, adapting to a landscape where users no longer need to click through to external sites to find the information they seek?
And how should we adapt to this change?
Partner at Soler & Associates
Search based ads are going to change, a lot. They’re great for bottom of the funnel marketing. The low hanging fruit. But they’re not great for discovery. However with AI there’s a possible mix of intent and discovery which could be the most powerful of both world. So I think this will change the dynamics. I definitely think it…
The post Is It the End of Search Advertising as We Know It? – Hospitality Net first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/09/16/is-it-the-end-of-search-advertising-as-we-know-it-hospitality-net_2024091658339.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.