February 18

How law firms can benefits from Instagram marketing

Learn how your law firm can benefit from using Instagram as a tool to promote your law firm services online.

Instagram is among the most popular social media platforms and continues to increase in engagement and users at an impressive rate. With its favor among the younger generations, Instagram might not seem like an obvious marketing tool for a law firm, but correct use can have a positive impact on your earnings. 

One of the great benefits of Instagram for attorneys is the fact that consumers’ comments act as inbuilt reviews of your services. Comments can also help your legal practice gain a faithful, which can be leveraged to translate your audience into clients. 

Creating an Instagram account is easy and straightforward to do in principle, but it may be worth consulting a social media growth expert in order to best harness it. 

In the meantime, here a few more of the benefits of using Instagram for your law firm: 

  1. Your profile can eventually become a known brand on Instagram.
  2. Posting content allows your followers and potential clients to feel like they are getting to know you, which creates trust and fondness.  
  3. Publishing stories from your blog can help increase website traffic and promote your small business.  
  4. Sharing content in the form of photos and videos that shares what’s going on with your business makes you familiar and memorable. 

By using Instagram to share functions, activities, and anything else that you’re involved in, you can begin to construct connections with your followers. Keep in touch with your followers using Instagram,  and it is possible to create brand awareness that drives earnings up. 

Instagram posting requires little if any advanced planning, so it’s a great place to start for those who are new to social media. If you are a new attorney, here is a list of recommended social channels in order of priority. 

1) Google My Business, for promoting local map rankings. 

2) Facebook, for creating social influence and reaching older, more established professionals (Gen X). 

3) Instagram, for reaching a college and early-career aged audience (Gen Z and young millennials. 

4) YouTube, for those who can consistently produce valuable videos. 

5) LinkedIn, for creating an attorney referral network.

Come and visit KISS PR Marketing Expert in Dallas and grow your social connections. 

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