How Google Search uses AI – Search Engine Land
Are your SEO efforts not delivering the results you expect, and you can’t figure out why?
Traditional SEO tactics are becoming less effective by the day. While you’re focusing on keywords and backlinks, Google’s AI is evolving rapidly, fundamentally changing how search results are ranked.
This shift is happening behind the scenes, making it increasingly difficult to understand why your content isn’t performing as well as it should.
Understanding how Google’s AI systems work is key to adapting your SEO strategy. This article explores the evolution of Google’s AI – RankBrain, neural matching, BERT and MUM – and explains how these advancements are reshaping search.
By grasping these concepts, you’ll be better equipped to create content that aligns with Google’s AI-driven approach, improving your chances of ranking higher in search results.
Google’s AI systems
Google has been using some form of AI to identify, weigh and order URLs since around 2015, with its first AI system called…
The post How Google Search uses AI – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/09/18/how-google-search-uses-ai-search-engine-land_2024091858359.html
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