6 advanced (yet missing) Meta Ads KPIs to track success – Search Engine Land
Meta Ads provides a solid foundation of basic metrics like ROAS and conversion rate, but savvy marketers know that true optimization lies in the details.
Are your clicks translating into quality visits? Is your audience reach expanding or stagnating? These questions demand more nuanced data.
Below are six advanced key performance indicators (KPIs) that Meta Ads doesn’t readily offer out of the box but which can dramatically elevate your paid social strategy.
1. Awareness KPI: Net new reach
The first missing KPI to add to your Meta Ads strategy should focus on audience reach and saturation.
The key question: Is your top-of-funnel approach attracting people unfamiliar with your brand?
This is crucial for most businesses, especially B2B accounts with longer sales cycles.
Without fresh prospects, you risk depleting your funnel by repeatedly targeting the same audience, leading to diminishing returns.
To answer this question, you will want to tweak how Meta Ads shows your data.
Let’s…
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source: https://news.oneseocompany.com/2024/09/23/6-advanced-yet-missing-meta-ads-kpis-to-track-success-search-engine-land_2024092358388.html
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