September 18 SEONews
4 Google Performance Max updates: New insights and reporting – Search Engine Land
Google Ads is rolling out significant updates to Performance Max, aiming to give you deeper insights and more efficient tools for optimizing creative assets.
Why we care. The new features, like conversion metrics for individual assets and asset coverage reporting, give a clearer understanding of what’s driving performance and specific recommendations for improving underperforming assets.
What’s new.
- Creative reporting updates: You will soon be able to track conversion metrics for each asset and receive detailed suggestions (e.g., adding new headlines or images) to enhance performance.
- Streamlined performance insights: Google is integrating insights, explanations and recommendations into a single dashboard, eliminating the need to dig through multiple reports to understand campaign fluctuations.
- Target pacing insights: Advertisers can now track whether campaigns are meeting CPA and ROAS targets and pinpoint the factors behind underperformance, from market changes to budget…
The post 4 Google Performance Max updates: New insights and reporting – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/09/18/4-google-performance-max-updates-new-insights-and-reporting-search-engine-land_2024091858356.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.